How We're Different
Marketing has changed drastically over time but one thing remains constant: the main thing that
will help you grow your business is more customers walking through your front door.
Thatís why you advertise. Thatís why there are ad agencies.
But Action will give you more. Yes, we have decades of experience in
creating traffic for our clients. But once we converted to being paid on actual
results (see Unique Reason #1 below), we expanded beyond the traditional
ad agency into a true business development partner.
RESULTS BASED COMPENSATION
Every agency says they will grow your business but Action will put our money where our mouth is. Weíre not paid commissions based on your media spending or a flat-fee retainer where we make our money regardless of how well your business is performing. Weíre paid on results, so our motivation is 100% in alignment with yours. Shared risk and reward is the foundation of a true partnership and why we approach your business like it was our own.
Most agencies never come across a problem they think they canít solve with a :30 tv spot or :60 radio commercial. Maybe itís because thatís where they make their money. Perhaps itís just habit. Whatever their motivation, itís not ours. Our results-based compensation and embrace of new media have led us to discover there are a lot more effective (and a lot more affordable) ways to grow your business than just traditional media.
If you donít know where you want to go, how are you going to get there? At Action, we take a methodical, linear approach to solving problems and growing your business. Beginning with a clear goal, we develop a thorough situation analysis to know what weíre dealing with. From there, we create step-by-step tactics to reach our goal. Once we enter the execution phase, weíll measure our success and give you progress reports every step of the way.
AHEAD OF THE PACK
Who was the first man to set foot on the moon? Yep, Neil Armstrong. Congratulations. Now tell us who was second. Uh huh. Didnít think so. You not only donít remember, you probably never even knew. Nobody does. Thatís why Action believes thereís nothing more important than being first with the next great idea. When youíre freed from the old compensation structures and incentivized to do whatever it takes to increase sales, a funny thing happens; youíre always looking for fresh new ways to reach consumers. Perhaps thatís why Action is light years ahead of other agencies in utilizing new media solutions such as Social Media in ways that actually produce results.
We believe true success is measured in market share and that your marketing can only be considered good if itís better than your competitionsí. We also believe that the answers to any marketing problem can be found not just in data on a spreadsheet but by getting inside the minds of consumers. Thatís why Action devotes an ongoing chunk of our resources to keep abreast of your market, your competitorsí current advertising and ongoing focus groups that keep us in touch with the most important part of any marketing equation: the consumer.