Action Integrated Marketing was born out of the need for marketing expertise at the local dealership level.

The company was founded, originally as the Ad-Action Group, back in 1988 by Jarrett McConnico. Both Jarrett and Jay Murphree, Action’s current president, had come from agencies that handled regional and national automotive dealership associations. While providing excellent service to those associations, the two men saw how little of their visionary strategic thinking was reaching the individual dealers. They decided to form their own agency focused solely on bringing local dealers to the next level via strategies customized to both the store and the market.

The Birth of Action IM

In 1996, the company re-christened itself as Action Integrated Marketing after adding to its growing list of services:

• Web-based marketing
• CRM solutions
• Sales training

By then, Action had firmly established itself as the place to go for comprehensive service and true innovation in automotive marketing. Their continuous efforts to push the boundaries of dealership auto sales led to the creation of the Main Events in 1998. They began marketing these proven promotional campaigns to non-full-service clients across the country. In this way, dealers could feel the impact of an event over a single weekend and see first-hand the kinds of results Action delivers.

The growth continues. Action IM has become the premier automotive marketing agency by always being first with what’s next. That comes from thought leadership, fresh creative, thorough research and a constant finger on the pulse of the auto-buying public. We look forward to extending our services to local dealers for many years to come.